How can a company get customers via the internet? PPC advertising, social networking targeting, blogger partnerships, and other methods. These methods work best when you have a limited budget and a short time to get your first customers. There is a downside. As long as you pay for the tool to be used, these methods can work and bring customers in. Advertising will cease if you have no money.
If you don’t have the budget but are pressed for time, it is a good idea to look into budget options. SEO is the first. The lack of efficiency is not hidden by the budget.
In simple terms, what is SEO?
SEO (Search Engine Optimization) refers to the comprehensive development and promotion a website does to rise to the top of search results (SERPs).
Another definition is SEO: It is a way to attract traffic to your site, and it is also a way to influence search robots to rank higher in search results.
Why is it so important to appear on the first page of search results? Statistics from search engines for commercial questions (queries that are related to the desire to purchase something) show that 95% of traffic is settled on the first page. 60-80% settles in the third line.
This piece of the pie is sweet and attractive for entrepreneurs, so it is important to spend the time to search the best results.
What is seo?
SEO today is not about writing keywords in the content and buying inbound link, as it was ten year ago. It’s a more delicate and tedious work.
These are the main points of the current seo promotion system:
Continuous monitoring of search engine ranking algorithms and adapting to them.
Monitor search queries. It is crucial to monitor the relevancy of your search queries over time and adjust the work according to the data.
The semantic core is collected and updated.
Optimizing and improving the site code, loading speed and content quality, as well as ease of navigation. The concept of “internal Optimization” unites all these elements.
Site citations. They have been buying links to resources. This raises search engines’ interest in your site. These are “external optimization” works.
Rapid response to any negative user behavior.
Analyse and correction of the obtained results.
Fair warning: SEO experts don’t know exactly which formulas the system uses in order to place a site within the search results. They do know the most important elements. The final ranking in search results is determined by ease of use, user actions, speed of site loading, and optimization for mobile devices (we emphasize this criterion because of the constant prevalence of mobile traffic more than desktop traffic).
These parameters can be optimized to help webmasters achieve high rankings in search results. There are approximately 800 parameters to be considered.
It is easy to see how SEO developed, and how it transformed from a cumbersome tool into a sophisticated and highly-technical one. These are the most important stages:
The beginning was before 1998. This is how spam keys are promoted. This technique was “dirty” at the time, as the search results included “Buy Peter jeans” and “Buy chicken Voronezh”. This is not possible to find today on the vegetable market. It was once the norm for Russian Internet.
1998 to 2009 – The Era Of PageRank. This is the algorithm Google implemented. The number of links he had on the World Wide Web was what he used to determine the rank in search results. This method is not easy. The winner was the person with the most links to purchase.
SEO has been a subject of intense attention since 2009. The fight against links starts when ranking factors are implemented. The new algorithms state that it is no longer enough to purchase links and get leads. You must now spend time on the structure and content.
The largest search engines released a number of search ranking algorithms in 2016. In 2016, the webmaster realized that the best way to improve site usability, design, and code optimization was to continuously determine the relevant keys and improve the site’s usability.
Based on this rapid volatility, the main conclusion is that you must keep up with current SEO news. This will determine the effectiveness of your promotion.
SEO: How it works
As we have mentioned, SEO is made up of two parts: “internal” optimization and “external”. It is impossible to devote your time to one part of SEO. Such promotion will not work.
This set of actions is aimed at improving internal optimization. It helps the site to rise in search results. It includes the following:
Collecting semantics, compiling a core (selections of keywords to promote your website). Learn more in the ceo tips section.
Optimization of site loading speed, elimination of broken pages and technical code errors
Optimizing images on the website helps reduce page load times.
Improved usability (useability of the website). This is something that webmasters often overlook. It is not enough to create a landing page. You need to spend time on website design and user-friendliness. Research shows that people click on round buttons more often than they do on angular buttons. This has a positive impact on conversions.
Improve the internal structure of the resource by creating a sitemap.
Cross-referencing pages to link them together (linking).
Description, title and headings h1 to h6.
Let’s get some advice. You can optimize images for publication websites and publications using the graphics editor Photoshop. When saving images, choose “Save for Web”. You can solve these two problems by doing this:
The image has a reduced volume and is lighter in weight
The image’s color scheme is modified to be able to be displayed on a computer monitor.
Ten years ago, external optimizing was just about building link mass. Today it is much more complex and tedious work. Although the end goal is still link building, the methods used to achieve it have changed. Methods are now used that don’t violate the search engine rules. This includes:
You can publish content that users find interesting, and they will share it with others. This will help you build a lot more links on the Internet.
Register in different directories. It is important to choose not-spammed sites.
Placement in web 2.0 media. This term refers to a resource where users can create their content.
Forum and blog activity
You can also analyze the promotions of your competitors. This should be done at least once per month.
Search engine optimization and its types
There are three types of optimization methods: black, gray, or white. This is a conditional division, as any white-label optimization method can be used to infringe on black-hat search network methods.
Because such manipulations are forbidden, marketers and “white” SEOs try to follow the advice of search engines and create “correct and great sites”. They don’t violate the rules.
This includes the design and maintenance of the site. This includes promoting the site through reviews and press releases.
White-label optimization also includes a mobile responsive version. This is due in part to the growing number of mobile searches.
These actions are not indexed by search engines and cannot be found by laymen. A normal user will only see a site with high-quality content and a simple interface. The site is not rejected by him.
This refers to adding specific keywords in a particular way to your site pages. This doesn’t seem natural so the job of the SEO – copywriter is to create the most useful text that will appeal to a living audience. The text must contain a minimum percentage of keywords.
Inscribing keys in title, meta description and alt is a good practice. This is a bad practice for search engines. However, these are rare punishments that you shouldn’t be afraid to use. In case you don’t abuse it.
What are your recommendations for those considering this method?
Use keywords and queries carefully. You should ensure that they fall within the low- and mid-range range (up to 10,000 per monthly).
Monitor the writing process of the copywriter and control the amount of keywords used, originality and academic nausea. (We’ll discuss these terms and others later).
Your specialist should not be able to transform the text into “buttery oils”. Search robots can instantly calculate such texts. The phrase “ask for a question, just for the sake of asking a question” sounds extremely clumsy. It will instantly signal to search engines that there is something not right.
Search engines are very strict about illegal sites that provide SEO services. This includes creating a network of sites that are optimized for a specific search query in order to reach the top search results. Cloaking is a technique where a search engine shows I am one site but the real content is different.
Hacking popular sites to post links to promoted resources is particularly dangerous and destructive. A black method is to create satellite sites. This refers to a large number small sites that provide links to the promoted resource.
From theory to practice
The practical aspect is now. This section will address such issues as who to order the SEO of the site, how to manage the work, and what tricks and tips are kept in the search engine seo.
How to select a performer
This topic is frequently covered in our articles. We will continue to cover it until our entrepreneurs have the right ideas about the market for digital services. This type of work requires a skilled specialist or team.
There are two options. First, you can hire a specialist to join your staff. Managers who don’t see the whole picture and think only in the narrower perspective of their enterprise’s work will do this.
Let’s try it:
A full-time SEO specialist in Moscow earns an average salary of 100 000 rubles. In other cities, the salary is lower. However, you cannot be certain that your specialist won’t move to Moscow or change to remote work. This type of job allows you to work anywhere.
Contributions to the insurance fund, pension fund, and other funds. These will increase your expenses by 30%.
Costs for equipment, office, food, and gym are all difficult to estimate.
Vacation and sick leave.
All of this means that it is only sensible to hire a specialist if your company has the resources and financial ability to do so.
We recommend the following options for everyone else.
If your task is simple and straightforward, freelancers can help. You can delegate tasks such as collecting queries and writing keywords-rich texts to your freelancer either one-time, or systematically.
A marketing agency is an option for people who require professional and complete assistance. Many agencies offer a variety of SEO promotion services, which are often cheaper than hiring a full time specialist. High-quality SEO services can be found in Moscow starting at 45-50 thousand rubles per monthly. This is a lower entry point than traditional marketing tools.
The last two options are recommended. If the task is small, the first option will be preferred. The second option will be used if more services are required.
Once you have agreed on the scope of the work and chosen a contractor to do the job, it is important that you clearly state your intention to monitor the work. Ask for seo reports every week or monthly on your site, and take the time of analyzing them.
Congratulations if your report includes optimization of twelve titles, twenty images with prescribed viola, and a few articles! You are being deceived! You are being deceived! Read our recommendations to monitor the work of SEO experts.
For requests from the semantic core, you can change the page positions on your site. Although promotion to the top might not occur immediately, the growth in positions should be evident.
Traffic from organic search results is playing a growing role.
Control your link building. It is much better to be able to access the exchange where you purchased the links. Log in to your account to verify that the purchased links remain active and are permanent
You can monitor your site’s visibility on search engines by monitoring the number of searches for which it appears in SERPs (use Serpstat and Rush Analytics).
Reports on these parameters can be requested from the freelancer that was responsible for the campaign. You will receive all the information you need from a competent and trustworthy person. Your contract includes the provision of control data by agency. The agency’s specialists will explain in plain English what the result means and how it can be improved.
We promised to explain some terms. These terms will be useful in monitoring the activities of your contractors. It is important to keep an eye on keywords percentages, originality, and academic nausea. These parameters are related to text work (the most popular SEO service). We will now explain in detail these indicators:
Percentage of keywords. It is important to limit the number of words that are most commonly used to the set value (maximum 4-5%) The formula for determining the parameter is H = (Number repeat words / Total number of words in text) * 100
Percentage of originality. This indicates how original the text is. Originality should be at least 90%. This is a sign of quality work by a copywriter.
Academic nausea. Text nausea refers to the richness of a text with keywords. Naturality and optimization for search queries can determine the level of nausea in a text. The minimum acceptable level is 9%. These parameters can be viewed on the website advego.ru
Make sure you check your text for spelling, grammar and semantic errors. While it is a good idea to trust a specialist, it is not a bad idea to take precautions. You can do this by using the tools available on the website text.ru.
Tips and Tricks
This is the right time to share the secrets of SEO and how to get to the top. These techniques aren’t well-known and not used by everyone. You can use them under conditions of low competition.
There are islands of content. Don’t despair if you can’t promote your site on Yandex and Google. Website promotion is not the only way you can rank high in search results. Promote your VK group and YouTube channel. These sites are indexed the same as site pages, and they often rank high. Search engines will try to provide at least one link to social networks for key queries.
Provide useful information, materials and high-quality products or services to people. You will not only be in high places in search results but you will also have satisfied customers.
Domain renewals for three years. This will increase the trust that search engines have in your site.
Your organization will be marked on the map What’s the purpose? It’s absurd not to use search engines’ map services. Attention! Your card’s display will be affected by user ratings. It is possible and appropriate to ask them for a positive rating. You can offer them a bonus.
The URL should contain the target request. The site address should be the main target request.
There are many such tricks. Some may prove decisive while others may not. Keep checking for updates on the suggestions for promotion via search engines, and request consultations with your specialists.
SEO website promotion is a powerful marketing tool. It has proven its effectiveness year after year, despite being delayed. It is constantly improving and becoming more useful for the webmaster as well as the business. Search engine optimization and search engine marketing are closely related. One is alive, and the other is also alive.
We believe that we have managed to explain SEO in simple terms. You can find seo information in the following places.