SEO site optimization



SEO (Search Engine Optimization) is complex development and website promotion. SEO is the goal of getting a website to the TOP of search results when certain queries are searched. This is essential to increase traffic and generate additional revenue.


SEO development history

Excite and Wandex were the first search engines. In 1993, Stanford students created Excite. This search engine is still in use. Wandex was created by a student at MIT around this time. Aiweb was then created. Search engines have been evolving one after the other since the 90s: JumpStation (World Wide Web Worm), Alta Vista (Infoseek), Alta Vista (World Wide Web Worm), Alta Vista (World Wide Web Worm), Alta Vista (World Wide Web Worm), Alta Vista (Infoseek), Lycos, Yahoo!, Yandex, Google and other search engines were not available until 1997.


SEO site optimization: The history


Simple search engines were the first. Websites were only rated for their text and keywords. The more keywords on a page, the more relevant it was. Sites were ranked according to authority after Google introduced the PageRank algorithm. The algorithm was calculated by the link profile of the resource. Sites with a lot of links were ranked higher in Google search results. Yandex used a similar tool – TIC. It was replaced in 2018 by ICS.


SEO experts were able to manipulate search results in those days. Soon search engines started showing users something completely different than what they wanted. Search engines started to reject the older SEO methods. This battle continued up to 2012. This confrontation continued until 2012.


Search engines started to index text, images, and meta-descriptions. They also learned how to count links, determine where they are located, and so forth. Assessors are now available, which can be humans or robots. They evaluate the relevancy of pages and can apply filters or manual sanctions to those who violate search engine rules.


The methods used today to promote websites are quite different from the ones used by the original SEOs. SEO refers to a complete improvement of a site. It improves the quality of the resource and takes into consideration many ranking factors.



INTEC. SEO – Search engine optimization module: seo-filter, generation of seo-texts, H1, metatags

INTEC. SEO – Search engine optimization module: seo-filter, generation of seo-texts, H1, metatags

RUB 16 900

10 140 rub.

What are search results today?

Yandex search results. There are 117 million results for the query “smartphone Samsung Galaxy J5” These are the results:


Contextual advertising Yandex.Direct. These are ads that were collected based on user requests. These ads look very similar to natural searches results. These ads are however paid.

Yandex.Market offers additional products for purchase

Search results are the main source of traffic.

There are additional options to optimize snippets for search. This example illustrates the micro-markup from product reviews and Yandex’s program to improve search snippets appearance – “Products and Prices”.

An additional source of traffic is a block that contains search results by images. Optimize all images on the promoted website.

Search for the region you are looking. Regional factors are crucial for geo-dependent queries.

Yandex search results

Step by step instructions for website optimization

Search engines work continuously to improve the quality and visibility of issues. It is therefore important to promote the site extensively. Attention must be paid to technical aspects, such as content, usability and convenience.


SEO can be both internal and external.


Step 1. Step 1.


Specialists are currently improving the site in order to improve its position in search results. The algorithm for work:


Compilation of the Semantic Core: A collection of keywords that will promote the site.

Finalization of site structure: CNC Robots.txt sitemap.

Eliminating technical errors such as broken links and duplicate pages. Accelerate site loading.

Continuous improvement of website user-friendliness i.e. Visitors will find it easy to use the website.

Enhancing the relevancy of pages (matching task request).

Optimization of photos and photos

Implementation of internal linking

The most time-consuming stage of optimization, internal optimization, must be performed regularly. You should provide all the information the user needs, and the resource must be easy to use, fast, and of high quality. Your project’s success depends on its internal optimization.


Internal SEO optimization


Step 2. Step 2.


Specialists are involved in the building of link mass. obtaining links to your resource on other sites.


Search engines today are struggling to find links. This is why it is important to locate a reliable donor site. Links from trust areas and other non-spasconfined areas will give you the best results.


The stage of external optimization involves the creation of a list or “donors”, linking texts, and creating a near-link environment. They can then be posted.


It is important to use links that are not in contradiction with the rules to build a high-quality, natural link mass.


Users want to share new and interesting information regularly.

Register a resource on search engines and directories

You can exchange links with authoritative and popular resources.

Press releases.

Participate in forums and blogs.

Competitive analysis is also part of optimization. This will allow you to identify what is missing for your site to grow.


External SEO Optimization


Types of optimization

You can use many methods to promote SEO. Some methods are acceptable, while others can be penalized by search engines. Experts can distinguish three types of optimization: black, gray, and white.


White optimization


This type of optimization includes methods that conform to the recommendations of search engines but do not break their rules. Natural optimization is another name for this type of optimization.


White optimization is:


Reduced loading time

Optimization of HTML-code

Increasing the functionality, structure, and design of the site;

Creation of unique and high-quality content

Use internal links to work

filling h1, title, description;

Work that aims to increase the amount of time the user spends at the site and the depth of their viewing.

White optimization can also include other types of work. These will be discussed further below.

Shot of colleagues connecting to a user interface while working in an office at night

Gray optimization


This involves using white-hat methods as well as methods that search engines don’t recommend. These are some of them:


External links: manual placement on thematic portals or catalogs, buying reference mass via exchanges.

Content creation with many keywords in the text, h1, title and description, to the detriment or quality of the content.

Satellites are used to create special sites that receive traffic. The satellite will display links to your resource so that it can be found at the top of search results.

To deal with gray SEO, search engines use special algorithms and filters. These methods should be used with care.


Black optimization


This type of SEO is the most shady and it breaks all the rules. Black optimization may result in a site being filtered by Yandex and Google. Black SEO can include:


Doorways that have no content or repeat some keywords. To redirect to another resource, doorways are necessary.

Cloaking refers to a technique where content is altered depending on who is looking at it, a robot or a human user.

Hidden text can be replaced with keywords. These pages are not intended for humans, but robots.

To increase authority of the site (the link to which the link refers), you can place a single-pixel (links of 1×1 pixels). It is invisible to ordinary users but is indexed automatically by a robot.

After page indexing, swapping is the process of replacing content with another. The user may see content that isn’t relevant to their request, and which has many links. To generate additional revenue through link sales, swapping is necessary.

All SEO has an impact on the robots’ work in some way. White-collar workers do not violate the rules. They follow the guidelines of search engines to optimize and develop “good” websites. These tips and guidelines are available publicly through the Google Search Console Help Center and Yandex.Help.



Comparison of PPC and SEO: The pros and cons

Search engines also show contextual advertising, which is in addition to organic results. These paid ads are shown to the user based on their search query and other factors such as interests, preferences, and so forth. Experts agree that both contextual advertising and SEO-optimization produce better results than either one. This is due in part to user response and behavioral factors.


Contextual advertising and SEO optimization

The popularity of the site, user behavior and other data are tracked by the search engine. This information is then taken into consideration. This applies to contextual advertising as well. Clicks to the site have an effect on SEO. What if you have a limited budget and only one tool to choose from? Let’s look at the pros and cons to both SEO and PPC advertising.


SEO Contextual Advertising

Attracting one visitor is cheaper than referring each person.

General pay for work

The result won’t appear immediately.

You will need to adjust and refine the Quick Launch.

Advertising has a lasting effect. It lasts as long as it is invested in.

Trust is higher Users are more trustful There is an “Advertising” mark, which is why they trust less

Technical optimization allows you to launch a site in its best state

Unstable positions Stable positions

Optimizing, indexing and adjusting takes time. Fast changes are possible and a display of adjustments is available immediately.

It is important to consider the qualifications of experts when choosing a tool. Untrained contextologists may create incorrect ads, while unskilled SEO professionals can use outdated promotion technologies to skip key stages of optimization. They can also drive the site without the filter.


Bitrix SEO Site Optimization

1C-Bitrix offers both internal and exterior optimization. All actions in the system are interconnected so it is crucial to avoid making mistakes when working with each parameter.


The management of external and internal parameters requires page indexing as well as integration with search engine software. 1C-Bitrix’s latest version has new functionality and offers paid promotion options.


Bitrix features for internal optimization:


A collection of tools that will speed up page loading. This is where it is crucial to properly use 1C-Bitrix’s capabilities.

Connecting to Control Caching An experienced programmer can automate the parameters of caches.

You can access the Keep Alive parameters which directly impact the spinning result.

Opportunities for beginners that focus on the effectiveness of search engines include editing headers, managing redirects and setting canon addresses.

Site duplicates should be avoided and microformats must be used to ensure that the resource is working properly. Errors can cause delays.


Bitrix SEO Optimization

SEO Specialist Tools

Modern SEOs need to be able to use special programs and services in order to succeed in a complex and competitive market. These are the most used SEO tools:


KeyCollector. This paid program creates a semantic core. Today, there are no free alternatives. You can group requests with the service and allows you to collect semantics for each domain.

Screaming Frog SEO Spider. Paid desktop scanning software. You can download a free analog with limited functionality – Xenu.

Advego Plagiatus, Etxt Antiplagiat. Services provided for free to verify the originality of the text. Paid competitor analysis tool. Free service conditionally identical. Great paid service. It allows you to monitor positions, analyze key words, backlinks, and can even do a site audit or competitor analysis. Paying service to analyze external links. This service checks the trustworthiness of the site and assesses the quality the link mass. This service can also be used to assess links from competitors. is a tool to analyze the link mass of your competitors. It checks the trust of Yandex pages and sites. It can also be used to analyze different SEO parameters. Hosting checker tool. This page displays the main technical characteristics of this site.

SEO is the most important method to attract users to your site. Since the advent of search engines, this promotion tool has been around. Many people began to talk about SEO disappearing in 1997. SEO is always improving and adapting to new ranking algorithms, filters, and factors. SEO will remain relevant so long as people search the Internet for what they are looking for.


Remember that SEO optimization results will be visible on your site and can affect its promotion long after you have finished working with SEO experts. The quality and completeness of your work will determine the final result. Search engine algorithms are constantly improving. The site will require new SEO promotion tools, which a skilled specialist can explain to you.


Is it possible to do basic SEO by yourself? You can search the Internet for a guide or checklist and complete the work yourself without having to hire a specialist. An experienced SEO specialist is better if you want a high-quality result. An expert knows how to get an online store, landing page, or regular website to the top of search results using the same methods search engines “like”.

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